This Valentine’s Day, Amadea Resort & Villas is set to celebrate the 10th anniversary of Amadea Cares, a Corporate Social Responsibility (CSR) initiative created to give back to those less fortunate. Since launching back in 2012, Amadea Cares has become a charity platform to finance worthy causes on the island of Bali and neighbouring islands beyond.

All funds are raised through a creative campaign that encourages in-house guests to get on board with a voluntary donation of just IDR 5,000 upon checking out, which is effectively the cost of a soft drink. Using the slogan “Missing Out on One Drink Today Could Make Someone Smile Forever,” Amadea Cares has managed to raise a staggering amount of money to do great things. A monthly contribution from staff salaries and a donation box for small change located in the lobby also boosts the program.  

One of the most significant components of Amadea Cares is its collaboration with Yayasan Senyum Bali, also known as the Bali Smile Foundation. This non-profit organization works tirelessly to bring essential healthcare to people in need, such as arranging corrective cranio-facial surgeries. To date, Amadea Cares has helped fund 25 life-enhancing operations on children and young adults who will grow up to become productive members of society. 

Other initiatives carried out under the Amadea Cares banner include making regular social visits to some of the various orphanages around Bali. Although these facilities provide nurturing home environments for abandoned, neglected and impoverished children, many of them are forced to rely on outside support to cover daily operational costs. Each quarter, Amadea Cares commits to presenting sizable donations of cash, household items and school supplies to make life just that little bit easier.  

“It is heartening to see that Amadea Cares has generated such a positive response. Over the past five years, this initiative has managed to transform lives and plant seeds of hope. None of these surgeries or worthy actions would have been possible without the relentless support of our management, staff members, and most importantly, our valued guests. I appreciate everyone who has donated to make Amadea Cares happen,” says Mr. Wayan Warta, General Manager of Amadea Resort & Villas. 

He adds, “It is indeed an honour to be part of a team that is focused not only on business but is also invested in issues affecting real people who exist beyond the tourism bubble. I understand that our efforts are only a drop in the ocean, but it is gratifying to know that we are in the fortunate position to help make a difference and give families the chance of a better future.”  

Amadea Cares looks forward to funding more surgeries over the coming year. In the spirit of Valentine’s Day, it is indeed a timely reminder for us all to share some love and do the right thing with small acts of kindness.

More info about Amadea Cares initiatives please visit: https://arvs.pphotels.com/helpful-info/charity/update/